In today's job market it is not so much about how many degrees and credentials you have behind your name. It boils down to who are you and what can you do to be of service to your employer, a charitable organization or your customers. I would encourage you to ask yourself what are YOU about. How would you describe yourself. What makes you stand apart from others, what are your own unique skills. Take an inventory of all the things you are good at and then craft a commerical about you, make it fun. When you go for interviews promote your brand which is you. Check out this article which gives you an idea of how to go about branding yourself.
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In today's job market it is not so much about how many degrees and credentials you have behind your name. It boils down to who are you and what can you do to be of service to your employer, a charitable organization or your customers. I would encourage you to ask yourself what are YOU about. How would you describe yourself. What makes you stand apart from others, what are your own unique skills. Take an inventory of all the things you are good at and then craft a commerical about you, make it fun. When you go for interviews promote your brand which is you. Check out this article which gives you an idea of how to go about branding yourself.
http://www.chatelaine.com/living/budgeting/career-advice-how-to-market-yourself-branding/?DFIX
It’s much more helpful — in a packaging-yourself way — to think of yourself as a soup. Yes, a soup. A comedown, I know, but stick with me. A soup may be the practical opposite of a brand: dependable where a brand is sexy; endlessly variable instead of hard and fast. But the practicality is the point. In today’s topsy-turvy market, trusty and reliable, flexible and variable are the traits you want to have on offer.
Thinking of yourself in a more humble way will allow you to make very creative decisions about how you present yourself. Yes, those terms sound very “brand”-y, but even soup needs a can and a label.
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In today's job market it is not so much about how many degrees and credentials you have behind your name. It boils down to who are you and what can you do to be of service to your employer, a charitable organization or your customers. I would encourage you to ask yourself what are YOU about. How would you describe yourself. What makes you stand apart from others, what are your own unique skills. Take an inventory of all the things you are good at and then craft a commerical about you, make it fun. When you go for interviews promote your brand which is you. Check out this article which gives you an idea of how to go about branding yourself.
http://www.chatelaine.com/living/budgeting/career-advice-how-to-market-yourself-branding/?DFIX
It’s much more helpful — in a packaging-yourself way — to think of yourself as a soup. Yes, a soup. A comedown, I know, but stick with me. A soup may be the practical opposite of a brand: dependable where a brand is sexy; endlessly variable instead of hard and fast. But the practicality is the point. In today’s topsy-turvy market, trusty and reliable, flexible and variable are the traits you want to have on offer.
Thinking of yourself in a more humble way will allow you to make very creative decisions about how you present yourself. Yes, those terms sound very “brand”-y, but even soup needs a can and a label.
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